January 2014

Recycled Clothes Return to Racks as New Products at H&M

Swedish-based retailer H&M announced recently it will start selling clothing items made from used clothing it has collected at its stores during the past year. Beginning next month (February 2014) five denim items will appear in H&M stores as the first items of its "Capsule Collection". The cotton for the denim products, three pieces for men and two for women, was generated by breaking-down then re-creating fibers from the used clothing recycled by H&M customers.

The "Capsule Collection" products for men will be two different pairs of denim jeans and a denim jacket. The women's products will be a pair of jeans and a sleeveless vest. Approximately 20-percent of the cotton in the five products comes from the recycling program. H&M says that is the maximum amount of recycled cotton it can use in the products without compromising the quality of the fabric. The company says it will increase the amount of recycled cotton it uses as technology improves; as long as the quality of the denim material can be maintained.

To date, the clothing collection drive, launched by H&M in February 2013, generated more than 7.7 million pounds of materials.

 


2013 Secondary Materials and Recycled Textiles Association
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Archive

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2012 BLOG POST ARCHIVE